Pergeseran Tren dan Perilaku Wisatawan serta Pelaku Industri Pariwisata di Provinsi Sumatera barat pada Era New Normal

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Rahmad Ramadan

Abstract

This study aims to analyze the consumption behavior of tourists during the Covid-19 pandemic. Take the example of West Sumatra Province Tourism, as one of the destinations for the tourism industry in Indonesia. In the midst of the threat of a pandemic that has not subsided, the economy is experiencing a slump and not knowing when it will end will be a challenge for social adaptation under the existing conditions. Now, the Covid-19 pandemic has explicitly caused a shift in the behavior of tourists visiting a tourist destination and is different from before the COVID-19 pandemic outbreak. This research was conducted using a qualitative approach to analyze consumer behavior, identify behaviors that can change the tourism industry to understand its needs. The process of recording tourist behavior patterns as consumers during the Covid-19 pandemic is carried out using content analysis sourced from several relevant documents.

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How to Cite
Rahmad Ramadan (2021) “Pergeseran Tren dan Perilaku Wisatawan serta Pelaku Industri Pariwisata di Provinsi Sumatera barat pada Era New Normal”, VITKA Jurnal Manajemen Pariwisata, 3(01). Available at: http://journal.btp.ac.id/index.php/vitka/article/view/71 (Accessed: 21May2022).

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