Pengaruh Bauran Promosi Terhadap Keputusan Pelanggan Menggunakan Paket Meeting di Hotel Salak The Heritage, Bogor

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Bangun Paruntungan Simamora

Abstract

Salak Hotel The Heritage which is one of the well-known and well-known hotels in the city of Bogor, is one of the destinations for conducting business activities because it is the only historical hotel and belongs to Regional Government of West Java.


 Apart from being a historical hotel and being owned by the government. Hotel provides competitive facilities and prices for consumers. Things that are done such as conducting direct promotions by visiting the company concerned or through the media. The sampling technique use purposive sampling with 90 respondence. Data retrieval is done by using literature study, questioner and observations. Data analysis techiques used by correlation analysis, determination and regression analysis.

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How to Cite
SimamoraB. P. (2021) “Pengaruh Bauran Promosi Terhadap Keputusan Pelanggan Menggunakan Paket Meeting di Hotel Salak The Heritage, Bogor”, VITKA Jurnal Manajemen Pariwisata, 2(02), pp. 26-32. Available at: http://journal.btp.ac.id/index.php/vitka/article/view/58 (Accessed: 15April2021).

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