Pengaruh Kualitas Makanan Dan Dinescape Terhadap Kepuasan Pelanggan Pada Restoran Di Kabupaten Garut Provinsi Jawabarat

  • Raden Maya Savitri Manajemen Tata Hidangan, Politeknik Pariwisata Batam
Keywords: Food Quality, dinescape, Customer Satisfaction

Abstract

The background of the study was coming from the restaurant customer complaints in Garut to the food quality amounting to 21.58% and to the restaurant dinescapes amounting to 20.86%, each of which caused a decrease in the number of customers.  This complaint data was found since the researcher has participated in the organization of AKAR (Association of Café and Restaurant) for Garut area. This study aimed to analyze the level of Customer satisfaction in restaurant in Garut based on the food quality and dinescape.

The research method employed in this study was the survey explanatory whose characteristic is descriptive and verificative.  Data were gathered through questionnaire distributed to respndents, they are the restaurant customers in Garut. The data was analysed using Path Analysis which is assisted by SPSS 21.0 system.

The result of analysis shows that the food quality and dinescape of Cargo, D’Anclom, and Lify Eatery restaurants are not good.  In addition, the data analysis also indicate that the food quality and dinescape of the restaurant influence significantly the customers’ satisfaction in Garut with the total of influence amounting to 85.3%.

Based on the result of study, it could be identified that the food quality and dinescape must be of great importance to be paid much attention by the owners because the food quality and dinescape which are served well are potential to the restaurant managements to be able to keep the customers as one of high profitable sources for restaurants.

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Published
2019-12-04
How to Cite
Maya Savitri, R. (2019) “Pengaruh Kualitas Makanan Dan Dinescape Terhadap Kepuasan Pelanggan Pada Restoran Di Kabupaten Garut Provinsi Jawabarat”, VITKA Jurnal Manajemen Pariwisata, 1(2), pp. 16- 22. Available at: http://journal.btp.ac.id/index.php/vitka/article/view/33 (Accessed: 9August2020).