Kontribusi Visibilitas, Kredibilitas, Daya Tarik, dan Kekuatan Foodgram Batamliciouz terhadap Minat Beli Masyarakat di Batam

  • Istin Cornelia mahasiswa
  • Heri Nuryanto Program Studi Manajemen Kuliner, Politeknik Pariwisata Batam
Keywords: buying interest, foodgram, instagram

Abstract

Instagram is a social media that is widely used by the public. One of them is as a media for promoting food products. In Batam, foodgrams are very helpful in promoting food products by business people. This is because there are several characteristic owned by the foodgram that contribute to influencing buying interest, that is visibility, credibility, attractiveness, and power. This study aimed to examine whether Batamliciouz foodgram support influences people's buying interest in Batam. The research method used was quantitative correlational. The sample used was 96 instagram users in Batam who had seen the Batamliciouz review with the sampling technique using the incidental sampling method. Data obtained from the distribution of questionnaires conducted in five eating places in Batam. Data processing techniques were carried out using the Trial Version of SPSS 22 program by conducting an instrument test, classic assumption test, regression analysis, correlation, and hypothesis test. The instrument used was a valid and reliable instrument. The classic assumption test showed that data was normally distributed, no muliticollinierity and no  heteroscedasticity. The F test and t test showed that there was a simultaneous and partial positive influence between the visibility, credibility, attractiveness and power of the Batamliciouz foodgram towards people's buying interest in Batam.

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Published
2019-06-30
How to Cite
Cornelia, I. and Nuryanto , H. (2019) “Kontribusi Visibilitas, Kredibilitas, Daya Tarik, dan Kekuatan Foodgram Batamliciouz terhadap Minat Beli Masyarakat di Batam”, VITKA Jurnal Manajemen Pariwisata, 1(1), pp. 20 - 24. Available at: http://journal.btp.ac.id/index.php/vitka/article/view/3 (Accessed: 23August2019).